I get asked fairly frequently what are examples of goals. If you don't use them properly, how do you know when your website is successful? Goals are a way of linking what your site does with what your organisation needs to do. So you can make sure you are using your time wisely.
Here's a list of goals (targets) in no particular order:
Here's a list of goals (targets) in no particular order:
My recommendations ... are you ...
Selling on-line? Set up Revenue (E-commerce).
Getting customer details? Set up URL (Leads) goals.
Building interest? Set up 'Time on site'.
Something else? Ask me!
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How to set up a goal?
Log in to your analytics software, visit 'Admin', and then add a Goal.
Set it up like this:
