What the frell is CLV !?!?

If you don't know what a customer is worth, you're inefficient. You should be thinking like this:









Average Order Profit
         x
Number of orders per year
         x
Average customer length (years)

         =

Customer Lifetime Value (CLV)


CLVs are important if you are selling anything.

...
CLV is not (here) a reference to how fast CDs work.

What's in a goal?

I get asked fairly frequently what are examples of goals. If you don't use them properly, how do you know when your website is successful?  Goals are a way of linking what your site does with what your organisation needs to do. So you can make sure you are using your time wisely.

Here's a list of goals (targets) in no particular order:

My recommendations ... are you ...

Selling on-line? Set up Revenue (E-commerce).

Getting customer details? Set up URL (Leads) goals.

Building interest? Set up 'Time on site'.

Something else? Ask me!

----

How to set up a goal? 

Log in to your analytics software, visit 'Admin', and then add a Goal.

Set it up like this: