A common question I get asked is "What's attribution?". Here's one answer - 42. OK Ok ...
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the story begins:
Meet Aaron, he's 24, young, full of life, uses too much hair product, and works in MacDonalds.
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P.s. I have more pointless stories using Michael (he's multi channel, geddit?). And Gonzales - always in a hurray. Comment for more or less amusing versions of this.
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the story begins:
Meet Aaron, he's 24, young, full of life, uses too much hair product, and works in MacDonalds.
Aaron is going to Malaga and wants to book a car.
So he searches for "Car Hire Malaga" and sees this ad.
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He clicks on ad 1 and browses, but doesn't book.
Some time passes. Pay day comes. Horray for the big mac.
Aaron then searches for "Hertz Car Hire" and clicks on this ad 2:
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He books his car.
Which ad gets paid? 1, 2, both* or neither?
Write your answer down on a scrap of paper.
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The answer: You're wrong.
There probably isn't a true right answer.
Answering that question is Attribution.
Now go eat some french fries. Subliminal messaging works.
* And if both, split 50:50, 90/10, or other?
P.s. I have more pointless stories using Michael (he's multi channel, geddit?). And Gonzales - always in a hurray. Comment for more or less amusing versions of this.
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