If you don't know what a customer is worth, you're inefficient. You should be thinking like this:
Average Order Profit x Number of orders per year x Average customer length (years) = Customer Lifetime Value (CLV) CLVs are important if you are selling anything. ... CLV is not (here) a reference to how fast CDs work.
I get asked fairly frequently what are examples of goals. If you don't use them properly, how do you know when your website is successful? Goals are a way of linking what your site doeswith what your organisation needs to do. So you can make sure you are using your time wisely.
Here's a list of goals (targets) in no particular order:
My recommendations ... are you ...
Selling on-line? Set up Revenue (E-commerce).
Getting customer details? Set up URL (Leads) goals.
Building interest? Set up 'Time on site'.
Something else? Ask me!
How to set up a goal?
Log in to your analytics software, visit 'Admin', and then add a Goal.