Monday, 10 September 2012

What's in a goal?

I get asked fairly frequently what are examples of goals. If you don't use them properly, how do you know when your website is successful?  Goals are a way of linking what your site does with what your organisation needs to do. So you can make sure you are using your time wisely.

Here's a list of goals (targets) in no particular order:

My recommendations ... are you ...

Selling on-line? Set up Revenue (E-commerce).
Getting customer details? Set up URL (Leads) goals.
Building interest? Set up 'Time on site'.
Something else? Ask me!


How to set up a goal? 
Log in to your analytics software, visit 'Admin', and then add a Goal.

Set it up like this: