Tuesday, 25 September 2012

What the frell is CLV !?!?

If you don't know what a customer is worth, you're inefficient. You should be thinking like this:

Average Order Profit
Number of orders per year
Average customer length (years)


Customer Lifetime Value (CLV)

CLVs are important if you are selling anything.

CLV is not (here) a reference to how fast CDs work.

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