My personal take on analytics, attribution, online marketing and how they all flow together. Plus an outlet for incredibly bad puns.
Tuesday, 25 September 2012
What the frell is CLV !?!?
If you don't know what a customer is worth, you're inefficient. You should be thinking like this:
Average Order Profit x Number of orders per year x Average customer length (years) = Customer Lifetime Value (CLV) CLVs are important if you are selling anything. ... CLV is not (here) a reference to how fast CDs work.