Wednesday, 19 September 2012

The mysterious case of the sick visitor, or why bounce rates make me vomit.

What's a bad bounce rate? If 90% of your shop visitors straight out, is that OK? Choose a number.

Firstly, what's your typical bounce rate? This well hidden bit of text tells you (~30%):

So if you have content that has a bounce rate of 100%, against your site's average 30% - panic stations?

But hold on, that's only 1 visitor - maybe he had a serious case of the man flu?

Here's one fix: 'Weighted sort'. Sort by bounce rate, then go to 'Sort Type', then 'Weighted'. Voila!

Here the important sources are direct, the .com site, and then the site. Are these different enough from the 30% site average to invest your time in?